CRM System for Dubai Fashion Week
We developed a guided registration process for Dubai Fashion Week to enhance their attendee onboarding experience, addressing the need for data accuracy, user verification, and clear communication for diverse profiles while maintaining a luxury digital presence
The Opportunity
Dubai Fashion Week aimed to enhance its attendee registration experience by creating a seamless and structured onboarding flow tailored to diverse profiles such as press, buyers, influencers, and general guests. The primary challenge was to ensure data accuracy, user verification, and clear communication, all while delivering a luxury-grade digital experience.
The Opportunity
Dubai Fashion Week aimed to enhance its attendee registration experience by creating a seamless and structured onboarding flow tailored to diverse profiles such as press, buyers, influencers, and general guests. The primary challenge was to ensure data accuracy, user verification, and clear communication, all while delivering a luxury-grade digital experience.
What We Did
We developed a guided registration process focused on clarity, verification, and user segmentation. The process began by establishing verified communication channels through phone number confirmation and preferred contact methods. It then collected and validated essential contact information, followed by categorizing users to personalize their experience and access rights. Additional personal and social verification data were gathered to ensure identity authenticity and manage exclusive access through invitation codes. Throughout, the interface maintained a clean, modern design to encourage completion and minimize drop-off, ultimately creating a streamlined and premium registration journey.
What We Did
We developed a guided registration process focused on clarity, verification, and user segmentation. The process began by establishing verified communication channels through phone number confirmation and preferred contact methods. It then collected and validated essential contact information, followed by categorizing users to personalize their experience and access rights. Additional personal and social verification data were gathered to ensure identity authenticity and manage exclusive access through invitation codes. Throughout, the interface maintained a clean, modern design to encourage completion and minimize drop-off, ultimately creating a streamlined and premium registration journey.
The Outcome
The new registration system significantly improved data accuracy and user verification, enabling tailored communication and personalized event access. User engagement and completion rates increased, while the refined onboarding experience reinforced Dubai Fashion Week’s luxury brand image and set a new standard for event registration in the region.
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